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Cover letter example

Sales Cover Letter Example

3 min read · Updated June 2026

A sales cover letter is a mini discovery call. The sample below opens with quota attainment, references the company's recent move, and ends with a specific ask.

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June 10, 2026

Hi Daniel,

I finished FY25 at 131% of a $3.2M quota, closing the largest deal in my company's history ($820k, 4 years, retail logistics). I saw your recent expansion into European 3PLs and I'd love to bring that same playbook to your enterprise team.

My average deal at Nimbus is $185k with an 87-day cycle, and I built the named-account playbook now used by 11 AEs across the org. I MEDDPICC religiously, I respect the procurement process, and I close with multi-threading not pressure.

Could we find 20 minutes next Tuesday or Thursday morning (CT)? Happy to walk through how I'd open your top-50 named-account list in the first 60 days.

Best,

James Whitfield · james.whitfield@example.com

Writing tips

  • Open with last year's quota number, not a polite introduction.
  • Reference one recent product launch, earnings call, or funding round.
  • Name a comparable deal you closed with size and segment.
  • End with a calendar ask — Tuesday/Thursday slots, your time zone.

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